RANKTHREE BRANDS.
THREE CLIMBS.
Problem. Strategy. Result. Every card is a real campaign — anonymized, not sanitized. The numbers are real. The methods are ours.
Rival team outranked them on their own city name.
Organic traffic dropped 61% in 8 months. Aggregators were capturing 74% of "tickets" queries the franchise paid to create demand for.
Organic sessions in 8 months
YouTube aggregators owned every post-game query.
"[Team] highlights tonight" — page 3. Their own recap content was invisible while clip farms earned the ad revenue.
Average ranking for recap content
$14.20 CPC for "running shoes." Organic: page 2, position 14.
Paying for every click their competitors earned for free. Zero structured content for training, zero local intent capture.
Average CPC before engagement
Game-day intent mapped like a 4th-quarter playbook.
We charted 3,200 search queries across game-day windows — 6 PM Friday through 2 hours post-whistle. Identified 140 zero-competition local variants the aggregators never touched.
Game-day queries mapped
Every recap structured for the 3 AM post-game search spike.
Schema markup for game events, player entities, and score data. Recap templates that index in under 4 minutes. Publisher sitemap rebuilt from scratch.
Average index time post-publish
Training intent clusters, not just product pages.
48 training guides targeting "how to train for a 5K in Chicago" and 200 location-specific variants. Internal linking rebuilt to pass authority from content to product.
Training guides deployed in 6 weeks
Position 1 on branded ticket queries. Aggregators displaced.
Direct ticket revenue attributed to organic search increased by $2.3M in the first full season. Ticketmaster referral dependency cut by 40%.
Organic ticket revenue, Season 1
Organic traffic up 218%. Aggregators pushed to page 2.
Recap content now ranks #1 for 89% of target queries within 6 hours of game end. Programmatic ad revenue up 3.1× year-over-year.
Organic sessions, 12 months
CPC dropped to $3.40. Organic now drives 58% of revenue.
"Running shoes" — position 3. "Marathon training Chicago" — position 1. Paid spend cut by 62% while total revenue grew.
Reduction in paid search dependency
WE OPERATE AT
EVERY ALTITUDE.
From a single franchise's home schedule to a league's national draft coverage — the methodology scales without losing precision.
Single Franchise
Ticket queries, game-day local intent, branded term defense. We own the 30-mile radius around every home game.
Zero-competition local variants per franchise
Conference & Division
Multi-team campaigns, rivalry content, regional broadcast rights optimization. Sports media that owns the divisional conversation.
Average traffic multiplier, regional campaigns
Leagues & Broadcasters
Draft day search spikes, trade deadline queries, national broadcast SEO. We capture the moments when 50M people search simultaneously.
Simultaneous queries on draft night
Athletic Brands
Training intent, performance content, local retail SEO. Capture the runner who just watched the marathon and reached for their phone.
Paid search dependency reduction
"The only agency that understood our fans search differently at 11 PM on a Sunday than they do on a Tuesday morning. They built a strategy for both."
Marcus Kellerman
VP Marketing, AFC North Franchise
WHERE DO YOU
RANK TODAY?
We'll audit your current rankings against your top 3 competitors in 48 hours. No pitch deck. Just a brutally honest breakdown of what you're losing and how to take it back.
48-hour turnaround · No commitment · Real data